In addition to the 3D experience on the impressive NEO digital screen on Utrecht’s famous station square, the Cinekid campaign featuring the 3D character can also be seen on other LED screens by blowUP media in Amsterdam, Utrecht, Rotterdam and Tilburg.
Ernst Vos, Chief Commercial Officer blowUP media Group: “Imraan and the Junior Crew have literally transformed our Digital Out of Home network The Collective® into next-generation 3D screens. blowUP media is an impact-first company with a clear focus on innovation, technology and value creation. The entire team is proud of this collaboration with Cinekid and Lama Lama”.
Mirella Boumans, Head of Marketing at Cinekid: “Cinekid Festival is about the future generation, which is why we are delighted that 12-year-old Imraan created the design concept of the 2022 annual image. We are incredibly proud that the campaign then came to life so beautifully in Utrecht”.
“We’ve created a campaign concept for Cinekid where children’s creativity literally defined the artwork. We then brought it to life digitally. This is a great example of linking creativity (by the very young), digital power, innovativeness and exposure. These four aspects were perfectly reflected in blowUP media’s 3D DOOH billboard. It’s great to see everything come together like this,” says Jort Boot, Creative Director at Creative Digital Agency Lama Lama.