The new Vertical Garden® is located on a Deutsche Telekom building on Klosterstrasse, which is highly frequented by around 124,000 vehicles every day. Opposite and therefore in direct line of sight are the ‘Spandau Arcaden’ and the Berlin-Spandau train station. With around 11 million visitors per year, the ‘Spandau Arcaden’ are one of the most visited shopping malls in the capital.
Telekom is the first advertiser to implement its magenta “gate alarm” campaign on the new 67 square meter digital screen and will regularly use the screen for sustainable messages. After the European Football Championship, the site can be booked as a green media platform by other advertising clients.